Case Studies
Problem:
Former fashion editor had an idea for a casual footwear line for the "tween" market but lacked the business savvy to launch it.
Solution:
After writing a comprehensive business plan that researched the startup costs,
business model and profit potential of the new venture, Axxess Business Consulting
quickly assembled a team of packaging experts, Web designers, copywriters and
financial services professionals to help make the editor's dream a reality. Once
the brand image and the prototype were created, Axxess swung into action as the
editor's "virtual project manager" to contact suppliers, resellers and
manufacturers' reps to distribute the product nationwide, assisting her in
developing sales collateral and negotating contracts. The product -- a
do-it-yourself crafts kit containing a pair of flip-flops and tubes of colorful
glitter, decals and stencils -- is expected to launch in Spring 2004.
*****
Problem:
New York City CPA wanted to open a practice targeting gays and lesbians but
lacked the marketing expertise to attract clients.
Solution:
After researching the market opportunity and assembling lists of gay and lesbian
networking groups and organizations, Axxess Business Consulting developed a
marketing plan designed to help the accountant cost-effectively market his
practice. The plan included recommendations for strategic partnerships,
development of a Web site and targeted mailings to organizations serving the
gay and lesbian community. Bottom line: The accountant executed the plan, and
the new CPA firm is up and running.
*****
Problem:
Publisher of an online supermarket shopper had bootstrapped his company to
profitability but lacked the capital to take it to the next level.
Solution:
After researching the cost of expanding the publisher's business through the
New York metro area, Axxess Business Consulting developed compelling but realistic
financial projections demonstrating that the business could grow dramatically
with an infusion of capital. The publisher presented this business plan to
several investors and raised $100,000 at a valuation that allowed him to keep
control of his company. Now that he has raised the money, the publisher will be
working with Axxess Business Consulting to find more supermarkets looking to
reach a new generation of Net-savvy Hispanic shoppers with online coupons and
special offers.
*****
Problem:
Veteran architectural firm was bringing in lots of projects but generating
only minimal profits for its owner.
Solution:
After reviewing the firm's previous three years' financials and meeting with
its owner, Axxess Business Consulting helped identify pockets of inefficiency
within the firm and make recommendations for improvement. As a result, the
owner dismissed three middle managers earning inflated salaries and replaced
them with hard-working up-and-comers at more modest pay. Also at Axxess'
suggestion, the owner upgraded the firm's Web site and marketing materials.
While the firm has yet to see a huge increase in sales, the owner is happier
now that he's back to running the show and putting more money in his pocket.
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